How many business ideas have you thought of, only to say "I can't do it right now because ..." and then have it fall by the wayside? Taking the first few steps is often the hardest part of becoming an entrepreneur, and people frequently find themselves stuck in the realm of ideas, going in a loop, unable to take that crucial first step. In this article, we'll offer some guidance to help you overcome inertia, build a solid foundation, and take meaningful action toward starting down your entrepreneurial path.
Worried you're not good enough? You're right — no one is born with all the skills, knowledge, and tools to be successful. But that means that you're in good company!
Taking the first step is often the hardest part of any journey, and it is especially true for entrepreneurship. It's easy to get caught up in planning, over-analyzing, or waiting for the "perfect" moment. But perfection is an illusion, and waiting only delays your progress. You'll never be good enough - but that's all the more reason you can and should start today! Start small, and remember that action beats inaction every time. No entrepreneurs started out as experts; they became experts by doing.
While it is much easier said than done, remember:
Entrepreneurship is a never-ending cycle of becoming. Build skills — you'll need them for every part of business. Build stability in your personal life — you don't need more stress in your life when you're building a business. With a solid foundation in place, you give yourself the space to build.
There will be a plethora of skills you feel you're missing, and you'll frequently feel like you're walking blindfolded through a foggy forest. That means you're doing it right. However, the goal is to slowly work on removing the blindfold, and helping the fog lift. You'll certainly need to invest time in developing the skills relevant to your business idea, but also in the many adjacent skills necessary for business: sales, marketing, technology, financial management, and more. You don't need to - and can't be - an expert in all of these, but trying to build a business without basic knowledge of all of these is like trying to build a puzzle when you're missing some pieces.
Business is stressful. That's why it is important to build as much financial and personal stability into your life as you can. This doesn't mean you need to have everything figured out or be financially wealthy. Things will never be perfect, and we have to work with what we have. It only means managing your resources wisely and doing your best to create a stable environment from which you can grow your business.
Laying this groundwork - preparing your mindset, and preparing your life as much as you can - you're stacking the deck of cards in your favour, and increasing the odds that you'll navigate obstacles the best you can, and be able to make informed decisions that align with your long-term vision.
A critical part of business that many people don't understand is that a business is really just a collection of relationships with people. You have relationships with your customers, with your suppliers, and with your employees. This means that your character, how trustworthy you are, and how much people want to associate with you is a defining part of the success of your business.
Many people are tempted to take shortcuts, be greedy, or adopt a "win at all costs" mentality. But the biggest successes in business always come from striking mutually beneficial deals with others. Building your business on a foundation of integrity, ethics, and trust not only earns you respect but also fosters lasting relationships with customers, partners, and the community, and makes people more likely to want to do deals with you. Charlie Munger famously said that he always tries to leave "meat on the bone" when he does deals with others - he wants to win, but he wants them to win from the deal too - that's why so many people want to work with him.
Focus on how your idea can genuinely add value. How does it solve a problem or improve someone's life? When you center your business around adding value, success becomes a byproduct of making a positive impact and is inevitable.
Now that we've got the easy stuff out of the way, it's time for the main course: actually taking that first step. It doesn't have to be monumental.
Set aside just 15 minutes every day, and commit to focusing on just your business during that time. No social media, no replying to texts, no distractions. The most important thing here is building the habit of taking action, because action creates momentum. Each small step you take builds confidence and moves you closer to your goal. As the days pass, you'll find that 15 minutes isn't enough to get everything done that needs to be done, but you'll find the right way to balance that. Start where you are, use what you have, and do what you can - you can always change things up later once you have the habit in place.
So what are you to do during these 15 minutes? You should start by validating your idea and making sure that it is worth spending time and resources on. Once you understand that guide, you can start by simply sending a few emails, making a few posts on social media, or drafting up parts of your product or service. If you're working with a tight budget, you should consider starting a service-based business.
While these actions may seem small, and 15 minutes is not a lot of time, getting started and breaking the inertia is the hardest challenge you'll have to overcome, so starting small is the right way to go. Just like if it's your first time at the gym, where you wouldn't start with lifting 200 pounds, for now the goal is to simply get used to showing up.
Building a business is a never-ending journey that will force you to learn and grow. But every successful entrepreneur was once in your shoes, and everyone is figuring things out as they go, so there's no reason for you not to start right now.
Your entrepreneurial dreams are within reach. So, what now? Go do something about it.